IAB Canada Metrics Presentations

CMUST Study:

To access copies of the CMUST study please click here

 

Metrics Presentations:

Filling the Funnel with Programmatic Data – Ben Wise and Jean-Philippe Gauthier, Google

Crunching the Variables – The truth behind the Metrics – Ian Hewetson, Eyereturn Marketing

The Attention Economy – Jonah Goodhart, Moat

If you have any questions, please contact Taylor Kormann at tkormann@iabcanada.com.