Category Archives: President’s Note

22 Feb

Measuring the Unmeasurable – The Unattainable Promise of Digital Media Performance Benchmarking

Member's Blog, President's Note, Recent News

Every advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure towards the digital marketplace are the same ones that make it difficult for marketers to benchmark their performance. Having the ability to serve creative in

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14 Dec

Announcing New Board Members

Member's Blog, President's Note, Recent News

IAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful digital leadership in Canada. Eric Morris, Director of Search & Performance at Google, will continue to serve as Chair of the 2017 Board of Directors.

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08 Aug

Unpacking the “E” in LEAN Ads

Member's Blog, President's Note, Recent News, , , ,

Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have a closer look at “E”. Securing the integrity and privacy of information that is exchanged

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24 Mar

New Transparency Calculator for Programmatic Buying Released by IAB

Member's Blog, President's Note, Recent News, ,

On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is designed as a directional resource allowing buyers to understand the costs of the various layers

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07 Mar

Progress on Ad Blocking Through IAB Global Initiatives

Member's Blog, President's Note, Recent News,

The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads guidelines meant to address the consumer disaffection with online advertising and the overall concerns over poor

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