Category Archives: President’s Note

11 Apr

Privacy – A Checklist of Privacy Regulatory Authority Expectations

Member's Blog, President's Note, Recent News, Uncategorized

IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released a checklist that was developed by our Head of Policy and Regulatory Affairs, Adam Kardash

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22 Feb

Measuring the Unmeasurable – The Unattainable Promise of Digital Media Performance Benchmarking

Member's Blog, President's Note, Recent News

Every advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure towards the digital marketplace are the same ones that make it difficult for marketers to benchmark their performance. Having the ability to serve creative in

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14 Dec

Announcing New Board Members

Member's Blog, President's Note, Recent News

IAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful digital leadership in Canada. Eric Morris, Director of Search & Performance at Google, will continue to serve as Chair of the 2017 Board of Directors.

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08 Aug

Unpacking the “E” in LEAN Ads

Member's Blog, President's Note, Recent News, , , ,

Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have a closer look at “E”. Securing the integrity and privacy of information that is exchanged

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