IAB Canada Blog

22 Jul

Did you miss the Year of Mobile?

Recent News

2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences. It’s not too late to tighten the strategy and get going. The platform continues to

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15 Jul

The Business of Digital – Chapter One – The Currency of Talent

Events

IAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within the Canadian digital landscape. The focused and more intimate approach was introduced to inspire meaningful discussions and to galvanize collaboration as an industry. The first

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21 May

HTML5 Creative Contest: We Have a Winner!

Recent News

Last month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, Lead Digital Developer of MediaNet submitted the winning entry! In their own words, here is the story behind their submission: “My goal was to create

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21 Apr

IAB Canada Announces New President

Recent News

Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a new, broader mandate to support and celebrate digital and interactive advertising in Canada. “We set out

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21 Apr

Programmatic Branding 101: An Idea Whose Time Has Come

Member's Blog

By Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with the direct-sales channel. But given the advances in every aspect of programmatic, that’s no longer the case. What do brand managers need to succeed with

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15 Apr

Discovering the Power of Social TV Data for Advertisers

Member's Blog

By Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active accounts on Facebook and 7 million Tweets. As Seevibes crunches big data from social television over the past 4 years, we can conclude that

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30 Mar

A Practical Approach to Viewability

Member's Blog

By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on that first step. If standardization is ever going to happen, there are two central issues

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27 Mar

FITC Toronto – April 12-14

Events

IAB Canada is pleased to be partnering with FITC Toronto this year. Year over year, FITC Toronto is the preeminent conference for those who are focused on creative in Canada. Running from April 12 to April 14, this three-day conference has the best the world has to offer in design, web development, media and innovation

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04 Mar

We Love Round Numbers for Purchases That Involve Our Feelings

Tips

Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price (the same numbers were used) wasn’t round, say Monica Wadhwa of Insead and Kuangjie Zhang of Nanyang Technological University in Singapore. These and other findings

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