IAB Canada Blog

21 Apr

IAB Canada Announces New President

Recent News

Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a new, broader mandate to support and celebrate digital and interactive advertising in Canada. “We set out

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21 Apr

Programmatic Branding 101: An Idea Whose Time Has Come

Member's Blog

By Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with the direct-sales channel. But given the advances in every aspect of programmatic, that’s no longer the case. What do brand managers need to succeed with

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15 Apr

Discovering the Power of Social TV Data for Advertisers

Member's Blog

By Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active accounts on Facebook and 7 million Tweets. As Seevibes crunches big data from social television over the past 4 years, we can conclude that

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30 Mar

A Practical Approach to Viewability

Member's Blog

By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on that first step. If standardization is ever going to happen, there are two central issues

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27 Mar

FITC Toronto – April 12-14

Events

IAB Canada is pleased to be partnering with FITC Toronto this year. Year over year, FITC Toronto is the preeminent conference for those who are focused on creative in Canada. Running from April 12 to April 14, this three-day conference has the best the world has to offer in design, web development, media and innovation

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04 Mar

We Love Round Numbers for Purchases That Involve Our Feelings

Tips

Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price (the same numbers were used) wasn’t round, say Monica Wadhwa of Insead and Kuangjie Zhang of Nanyang Technological University in Singapore. These and other findings

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10 Feb

Avoid Those Dark Alleys

Member's Blog

By: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director,  AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions are fraudulent. We can discuss if it should stop us from investing in digital advertising (the answer is no, we should not stop investing in

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20 Jan

2014 Student Social Media Survey

Recent News, , ,

In August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most interesting stat to come out was the admission that 40% of respondents log onto social

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19 Jan

IAB Canada’s Video Spotlight – January – #ACgiftofhome

Video Spotlight powered by Visible Measures, ,

#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular 2013 stunt campaign. But WestJet wasn’t the only airline making waves with video over the holidays. Air Canada scored a big hit with its own

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