IAB Canada Blog

02 Apr

IAB Canada at the i_COM in Seville – Day 2

President's Note

The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming online. Data and airtime are consumer currencies that are both a burden and boom. Small

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01 Apr

IAB Canada at the i_COM in Seville – Day 1

President's Note

IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing a working committee within the International Conference on Media Measurement. I asked George “so what

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21 Mar

Spring MIXX 2014 – Results and Tweets

President's Note

Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet for providing the data and turning it around so quickly. They logged 634 attendees, with

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04 Mar

New Members Appointed to the IAB Canada Board of Directors

Recent News

Paul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media at Shaw Communications; and Claude Galipeau, Country Manager, at Yahoo Canada to the Board of Directors effective immediately. Mr Burns has held leadership positions at

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24 Feb

A Strong Q4 Finish For Canada’s 2013 Programmatic Trading Market

Recent News

In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics confirm that Canadian advertisers are becoming more sophisticated in their approach to programmatic media buying with a

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08 Jan

IAB Canada 2014 – Save the Date!

Recent News, , ,

Each year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers. IAB Canada is the only association in Canada that focused exclusively on digital marketing and

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20 Dec

Looking forward to 2014

President's Note, , , ,

Dear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the most exciting time to part of digital advertising. Never before have we seen the scale, the sophistication and the innovation that keeps this sector growing

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13 Dec

Q/A with Marketing Magazine, Traffic of Good Intent guidelines

President's Note, , ,

David Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from the Programmatic Trading committee, Julia Casale gets special thanks for help. Q: How much do you think the average Canadian advertiser worries about fraud? Who

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