IAB Canada Blog

02 Dec

Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.

Member's Blog, President's Note, Recent News

A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate the Canadian marketplace to rally around smart solutions that will protect businesses and consumers. It

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09 Sep

New CASL Guidelines Released

Member's Blog, Recent News, , , , ,

Canadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions. IAB Canada strongly recommends reviewing these new guidelines as the document is quite robust and

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22 Jul

Did you miss the Year of Mobile?

Recent News

2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences. It’s not too late to tighten the strategy and get going. The platform continues to

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15 Jul

The Business of Digital – Chapter One – The Currency of Talent

Events

IAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within the Canadian digital landscape. The focused and more intimate approach was introduced to inspire meaningful discussions and to galvanize collaboration as an industry. The first

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21 May

HTML5 Creative Contest: We Have a Winner!

Recent News

Last month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, Lead Digital Developer of MediaNet submitted the winning entry! In their own words, here is the story behind their submission: “My goal was to create

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21 Apr

IAB Canada Announces New President

Recent News

Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a new, broader mandate to support and celebrate digital and interactive advertising in Canada. “We set out

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