Recent Industry News

Below are recent articles from several publications that may be of interest to our industry.

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what's shaping up as an unprecedented revolt against the world's largest digital media player over ads placed with objectionable content.General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include [...]
Fri, Mar 24, 2017
Source: Advertising Age
Anheuser Busch InBev is making key marketing leadership changes in the U.S. that affect its massive but struggling Bud Light brand and its sprawling media operations. The moves come the same week the brewer kicked off a global media agency review that could affect its U.S. incumbent, WPP's MediaCom.The brewer [...]
Fri, Mar 24, 2017
Source: Advertising Age
Is Jonathan Pie the next Stephen Colbert? Probably not, but the fake TV reporter is finding a growing audience for his online social satire in the U.K. and the U.S., especially when he rants about Donald Trump.Jonathan Pie is really Tom Walker, an out-of-work English actor who was about to [...]
Fri, Mar 24, 2017
Source: Advertising Age
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked [...]
Fri, Mar 24, 2017
Source: Advertising Age
AdExchanger | It seems crazy that a marketer at Match Group, which reported $295 million in dating-service revenue in the fourth quarter of 2016 alone, would spend half a day each week downloading and collating CSV files. But that’s just the way it’s been, said James Peng, head of mobile and [...]
Fri, Mar 24, 2017
Source: Ad Exchanger
The Advertising Club of New York and Interpublic Group are hosting the first Summit on Black Women in Advertising to start a discussion and figure out solutions around the fact that there are fewer than 100 black women executives in advertising, PR and related industries across the country.According to new [...]
Fri, Mar 24, 2017
Source: Advertising Age
AdExchanger | Ad-supported brand-unsafe content is on the rise. DoubleVerify, which validates tens of billions of advertiser impressions per month, has blocked 8 million ads from appearing on content pages classified as hate speech – up threefold since January. And according to keyword targeting tech platform Grapeshot, the amount of terrorism-related content [...]
Fri, Mar 24, 2017
Source: Ad Exchanger
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.Read More [...]
Fri, Mar 24, 2017
Source: Media In Canada
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. [...]
Fri, Mar 24, 2017
Source: Ad Exchanger
AdExchanger | Welcome to episode No. 19 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since its acquisition by GroupM in 2015, digital agency Essence has played a "quasi-ambassadorial role" between GroupM and its client Google, Essence co-founder and Chief Product Officer Andrew Shebbeare says in the latest episode [...]
Fri, Mar 24, 2017
Source: Ad Exchanger
In case you missed it: One week after Yahoo's pulling out of the IAB's annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.Read More [...]
Fri, Mar 24, 2017
Source: Media In Canada
Yesterday's National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.Read More [...]
Fri, Mar 24, 2017
Source: Media In Canada
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