Courses

Digital Media Buying and Planning Certification (DBPC)

New for 2017! Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential   When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms and partnerships available to select from which makes planning and strategy more complicated than ever before. Taking

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Digital Ad Operations Course

NEW FOR 2017! Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, up-to-date knowledge is absolutely necessary. Deepen your working knowledge of digital ad operations and get prepared to take the

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Digital Data Solutions Course

NEW FOR 2017! Perfect for those who are looking to get their Digital Data Solutions Certification (DDSC) or for those who are interested in deepening their knowledge of the data landscape in Canada. This one-day course will help you gain a new understanding of how to establish data policies, manage data supply, create data products

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IAB Canada Social Marketing 360 Certificate

As with all IAB Canada 360° programs, this intensive Social Marketing course is taught by several industry experts that specialize in the advanced use of Social Media platforms. This program takes approximately 3 1/2 months to complete. Each session will provide you with hands-on, practical training on all the fundamental Social Media “tools of the

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Digital Data Solutions Certification (DDSC)

  Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that we can become awash in data and not enough people know how to properly leverage it.

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Native Advertising

Native ad spend globally is expected to reach $21 billion in 2018. Mobile adoption has only accelerated with audiences across Canada and it’s driving the need for ads to be native and instant. Across social platforms and publishers, native ads are taking over the feed. Are you ready for the native ad revolution? This course will

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Digital Ad Operations Certification (DAOC)

The IAB Ad Operations Certification credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients. Additionally, Ad Ops roles are increasingly becoming more customer-facing. This credential creates confidence in your business practices and most importantly in your clients. The

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Digital Media Sales Certification (DMSC)

Digital Advertising Sales Professionals: Stay Competitive In Your Career Digital media is changing quickly. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. With the IAB Digital Media Sales Certification, you can build client credibility, increase your salary potential, and enhance your career credentials.

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Digital Media Sales 2-Day Course

The IAB Canada Digital Media Sales 2 day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as

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Integrated Digital Marketing Course

The Integrated Digital Marketing course is our most popular course! If you are new to digital marketing this is the perfect place to start. The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media.  Most digital marketing disciplines are covered (search, display,

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