Courses

Brand Safety for Digital Buyers – Workshop Series

Brand safety is top of mind for advertisers and IAB Canada is committed to supporting thorough training on the topic through its special workshop series entitled Brand Safety for Digital Media Buyers. The workshop will outline the key issues affecting the supply chain and review best practices for brand safe media execution. We will cover

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Digital Media Buying and Planning

NEW FOR 2017! The Digital Media Buying and Planning course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when

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Digital Media Buying and Planning Certification (DBPC)

New for 2017! Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential   When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms and partnerships available to select from which makes planning and strategy more complicated than ever before. Taking

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Digital Ad Operations Course

NEW FOR 2017! Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, up-to-date knowledge is absolutely necessary. Deepen your working knowledge of digital ad operations and get prepared to take the

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Digital Data Solutions Course

NEW FOR 2017! The importance of data in today’s digital media landscape is becoming more and more important. First, third and even second party data are at the core of a great digital campaign but to get the most from your data you first need to know how to manage it. This one-day course will

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IAB Canada Social Marketing 360 Certificate

As with all IAB Canada 360° programs, this intensive Social Marketing course is taught by several industry experts that specialize in the advanced use of Social Media platforms. This program takes approximately 3 1/2 months to complete. Each session will provide you with hands-on, practical training on all the fundamental Social Media “tools of the

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Digital Data Solutions Certification (DDSC)

  Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that we can become awash in data and not enough people know how to properly leverage it.

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Native Advertising

Native ad spend globally is expected to reach $21 billion in 2018. Mobile adoption has only accelerated with audiences across Canada and it’s driving the need for ads to be native and instant. Across social platforms and publishers, native ads are taking over the feed. Are you ready for the native ad revolution? This course will

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Digital Ad Operations Certification (DAOC)

The IAB Ad Operations Certification credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients. Additionally, Ad Ops roles are increasingly becoming more customer-facing. This credential creates confidence in your business practices and most importantly in your clients. The

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Digital Media Sales Certification (DMSC)

Digital Advertising Sales Professionals: Stay Competitive In Your Career Digital media is changing quickly. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. With the IAB Digital Media Sales Certification, you can build client credibility, increase your salary potential, and enhance your career credentials.

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