Digital Ad Operations Course

Table of Contents

Course Description

NEW FOR 2017!

Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, up-to-date knowledge is absolutely necessary.

Deepen your working knowledge of digital ad operations and get prepared to take the Digital Ad Ops Certification (DAOC) exam with IAB Canada.

What You'll Learn

Throughout the course we will cover all key aspects of the ad operations role, focusing on the key pillars as outlined in the DAOC exam blueprint:

  • Executing Campaign Launch
  • Managing Live Campaigns
  • Managing Emerging Technologies
  • Creating, Maintaining, Documenting Product Offerings
  • Managing Incidents
  • Inventory Management and Integrity
  • Managing Client and Partner Relationships

Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.


Jennifer Chan, Director of DevOps at Jones Media and IAB Canada Ad Ops Committee Co-Chair

Who Should Attend?

This course is designed for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam or have at least one year digital ad operations work experience.

This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course; some experience is required.

To see if you are eligible to write the DAOC exam please review the eligibility criteria.

Dates & Locations

City Language Date Venue Address
Toronto  English March 8th, 2017  IAB Canada Office 2 St.Clair Ave W, Suite 602 Toronto
Toronto English September 26th, 2017 IAB Canada Office 2 St.Clair Ave W, Suite 602 Toronto
Montreal  English October 13th, 2017  Mediative 1751 Rue Richardson #7300, Montréal


  • Course runs from 10am – 5pm and includes a lunch break where lunch is provided.


1.0 - Planning and Executing Campaigns

1.1: Defining Campaign Goals

1.2: Identifying Execution Strategies

1.3: Creative Strategy Considerations


2.0 - Media Buying and Selling

2.1: The RFP

2.2: Inventory Forecasting

2.3: Where Programmatic Fits

2.4: Publisher Workflow

2.5: Creative delivery from agency side

2.6: Review Media Plan

2.7: Implementing Conversion Tags

2.8: Implement Creative Assets

2.9: Vendor QA Check

2:10 Verifying Successful Launch

3.0 - Managing Live Campaigns

3.1: Defining Monitoring or Alerting Requirements

3.2: Media Metrics

3.3: Troubleshooting Live Issues

3.4: Optimizing Campaigns

3.5: Campaign Reports

3.6: Discrepancies

4.0 - Managing Incidents

4.1: Diagnosing Issues

4.2: Communications Procedure

4.3: Provide Feedback to Vendors

5.0 - Managing Emerging Technologies

5.1: Evaluating Opportunities

5.2: Testing

6.0 - Ad Technology Platforms

6.1: Publisher and Agency Ad Ops Stacks

6.2: Creating Order Management Systems

6.3: Network Architecture

6.4: Anatomy of Site Ad Tag

6.5: Technical Integrations

7.0 - Managing Client and Partner Relationships

7.1: Assessing Feasibility

7.2: 3rd Party Integrations

Course Policies


If an attendee cancels his or her registration more than 14 days before the date of the course, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that IAB Canada needs to cancel any course(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.


The course materials (both printed and digital copy) provided by IAB Canada is meant for the exclusive use of the individual attendee, and no portion of any of the materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the course(s).