Table of Contents
- Course Description
- What You'll Learn
- Who Should Attend?
- Dates & Locations
- Educational Approach
- Course Policies
NEW FOR 2017!
The importance of data in today’s digital media landscape is becoming more and more important. First, third and even second party data are at the core of a great digital campaign but to get the most from your data you first need to know how to manage it.
This one-day course will help you gain a new understanding of how to data is gathered, what government and self-regulation policies you need to be aware of, how to integrate data and more!
What You'll Learn
Throughout the day we will cover the four main education pillars as outlined in the DDSC exam blueprint:
1) Establishing Data Policies
2) Managing the Data Supply
3) Creating Data Products
4) Activating Data Integrations
Attendees will come away with an elevated knowledge of data solutions and have a higher chance of success when they sit for the DDSC exam.
This class counts as 8 hours of training credits towards qualifying to take the exam and 8 hours of re-certification credits.
Who Should Attend?
This course is designed for anyone working in digital media who is looking to deepen their understanding of the digital marketing data landscape and it is a great session for those who are preparing to sit for their Digital Data Solutions exam.
- The DDS certification is designed for individuals from all aspects of the ecosystem including: Publishers, Agencies, Brands, Trading Desks and Exchanges.
- It is recommended that you have a good understanding of digital marketing before attending this course.
- To see if you are eligible to write the DDSC exam please review the eligibility criteria.
Dates & Locations
|Toronto||English||October 6th, 2017||IAB Canada Office||2 St.Clair Ave W, Suite 602 Toronto|
- Course runs from 10am – 5pm and includes a break for the provided lunch.
1.0 - Key Data Concepts & Definitions
1.1: The Data Ecosystem
1.2: How data is generated, collected, and used
–> Structured Query Language (SQL)/NoSQL
–> User ID and Attributes
–> Cookies and Mobile Tracking
–> Ad Tags
1.3: Data Sources & Types
1.4: Traditional vs. Programmatic Negotiations
1.5: Standard success metrics and pricing models
2.0 - Establishing Data Policies
2.1: Review of existing advertising industry laws and self-regulation polices
2.2: Performing an internal risk assessment
2.3: Obtaining and Maintaining Compliance
3.0 - Creating Data Solutions
3.1: Evaluating Data Opportunities
3.2: Define Product Requirements and Success Criteria
4.0 - Integrating 1st and 3rd Party Data
4.1: Evaluating and Selecting Data Sources
4.2: Data Transfer Procedures
4.3: APIs, Web Services and SDKs
4.4: ID Synch
4.5: Data Taxonomies
5.0 - Managing Partner Relationships
5.1: Selecting Data Partners
5.2: Negotiating Contracts
5.3: Reporting on Data Use
6.0 - Managing Data Supply
6.1: Monitoring data integrations including discrepancy management and fraud detection
6.2: Documenting bugs, workarounds, and enhancement requests
6.3: Creating case studies
6.4: Monitoring and Optimizing Profit and Loss
7.0 - Review and Q&A
7.1: Review of what was discussed
7.2: Attendee discussion and Q&A
This course is presented in-person by the instructor.
If an attendee cancels his or her registration more than 14 days before the date of the course, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.
NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.
In the event that IAB Canada needs to cancel any course(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.
Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.
The course materials (both printed and digital copy) provided by IAB Canada is meant for the exclusive use of the individual attendee, and no portion of any of the materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the course(s).