Courses

Digital Media Sales 2-Day Course

The IAB Canada Digital Media Sales 2 day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as

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Integrated Digital Marketing Course

The Integrated Digital Marketing course is our most popular course! If you are new to digital marketing this is the perfect place to start. The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media.  Most digital marketing disciplines are covered (search, display,

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Programmatic Trading

Programmatic advertising’s ever growing presence in Canada continues to change the way digital media is bought and sold. In 2015, approximately 48% of all digital display was sold programmatically! Get up-to-speed on the basics of programmatic and more in our one-day in-person course taught by industry leaders. The course will give you an overview of

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Paid Search Marketing

Want to learn paid search marketing but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from account structure, keyword strategy and ad copy creation to optimizing. The course is taught by industry experts

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Social Media Marketing Course

This course covers all things social starting with the philosophy of social media marketing, followed by how to develop social media strategy, tactics, social mobile and finally, how to pull it all together.

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Search Engine Optimization (SEO) Course

A deep dive into SEO with practical tips, techniques and considerations for maximizing brand performance on all of your “owned” channels including your brand’s website and social media channels. This course will cover SEO exclusively, to get a full picture of SEM check out our Paid Search course.

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