Business of Digital – Digital OOH

DOOH (Digital out of Home) projects are still being classified as special, one-off, premium activations or as PR stunts delivered via a coordinated effort and social amplification, rather than OOH audiences on the ground.

Things have changed…

It’s no longer a guessing game as to who is seeing what installation. Real time, hyper-local data is here – at scale. That same data is now being used to form best in class cross-platform advertising strategy and on top of driving results, delivers offline attribution metrics based on actual business objectives, not online KPI’s.

It’s time to treat mobile as an extension of OOH, rather than a separate channel. Real world behavioral targeting through real-time data defines the natural evolution of DOOH programmatic planning.

Join IAB Canada as we dive deeper into the realm of Digital OOH and discuss where we are now and the possibilities that the future holds.


Agenda & Speakers


1:30 – 1:55pm – Registration

1:55 – 2:05pm – Introduction, Mike Blanchard, Director – Mobile, Cieslock

2:05 – 2:25pm – DOOH a Changing Landscape, Karine Moses, President Astral -OOH

2:25 – 2:45pm – Mobile Data & OOH , Mike Blanchard, Director – Mobile, Cieslock

2:45 – 3:15pm – DOOH Programmatic 2017 and Beyond, Mike Gamaroff, EVP Channel planning, SITO Mobile

3:15 – 3:25pm – Break

3:25– 3:55pm – The Agency Perspective 

  • Abby Worthington, Senior Director, head of print & OOH Investment, Amplify
  • Mike Rusk, Cadreon

3:55 – 4:15pm – IAB Canada Barometer Report, Steve Rosenblum, Director of Research, IAB Canada

4:15 – 4:45pm Programmatic Panel Q & A

  • Neil Sweeny, Founder and CEO, Freckle
  • Edith Gangné, VP of Development, Campsite
  • Katelyn Daniels, Digital Investment Manager, Amplifi Digital

4:45 – 4:50pm – Closing Remarks

4:50 – 5:30/6:00pm – Cocktails + Networking