Business of Digital: Augmented Reality + Virtual Reality – Toronto

Virtual reality’s media presence is now being equalled by consumer response to the array of platforms and content experiences on offer. While commentators declare Sony will ship more PlayStation VR units than HTC Vive, Oculus Rift and Samsung Gear combined, the old adage rings true – Content is king. As the content experiences grow in number and strength the presence of sponsors, brands and advertisers begins to build around their audiences. Hear from the leading practitioners and proponents on how virtual reality, augmented reality and mixed reality will be leveraged to engage consumers with immersive experiences.


8:00 am – 9:00am – Registration, Breakfast + Demo Stations

9:00am – 9:15am – Introductions, IAB Canada

9:15am -9:30am – Augmented + Virtual Reality Market Overview, Nigel Newton, Director – Canada, INDE

9:30am – 10:00am – AR, VR + Emerging Technologies, Jeremy Dalton, PwC UK

10:00am – 10:30am – Canadian Market Strategy for Virtual Reality – Fireside Chat

  • Nigel Newton, Director – Canada, INDE – Moderator
  • Laura Mingail, Director Marketing & Promotions, Entertainment One
  • Stefan Grambart, Creative Director, Secret Location

10:30am – 10:40am – Break

10:40am – 11:10am – Effective Advertising in AR + VR Panel Discussion

  • Nigel Newton, Director – Canada, INDE – Moderator
  • Laura Barton, VP Marketing & Strategic Development, ADVRTAS
  • AOL Canada

11:10am – 11:30am – 360 Degree + VR Advertising

  • Laura Barton, VP Marketing, ADVRTAS
  • Robert Bruza, CEO, Outlyer Technologies

11:30am – 11:45am – Multi-player Live Link

  • Ctrl V

11:45am – Closing Remarks + Q&A

11:45am – 12:45pm – Demo Station Testing + Networking

Demo Stations Include:

ADVRTAS – Mobile device, Desktop + Google Daydream headsets

SIRT Centre – Microsoft Hololens

SIRT Centre – HTC Vive


Traveling on Commissioners Street, turn onto Bouchette street and enter Pinewood Studios through Gate 5. You will be asked to give your name at the gate. Once you go through gate 5 you’ll be directed to Stage 10 where you will find parking. Please see the map below.



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