IAB Canada CMUST 2015 Encore – Webinars

Join us for two member exclusive webinars releasing the IAB Canada 2015 CMUST presentations for Total Canada and French Canada.

If you missed out on either the Total Canada or French Canada report releases at this years IAB Canada Metrics events then nows your chance to get in on the latest insights into the Canadian consumer market.

If you are a digital or multi-platform professional from the buy, sell, marketing, research or technology sides of the ad industry, this webinar is for you.

Rob Young of PHD Canada will be presenting all the facts so you can get fresh measurement-based take-aways on leading-edge planning / activation challenges that you can really use!

What is CMUST?
Since its inception in 2004, IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record for Total Canada and French Canada. The study documents consumers changing media consumption across all media as digital technologies impact the lives of Canadians. The study focuses on how new devices and new types of content are triggering ways consumers devote ever growing time counts with the Internet. This includes simultaneous usage of TV and the Internet, Car Connectivity, new Multi-platform data from comScore, time spent with Internet video commercials and the impact of Ad Blocking.


Date Time Webinar Registration Link
April 7th, 2016 12:00pm – 1:15pm EST IAB Canada CMUST 2015 Total Canada Report Register Now
March 24th, 2016 12:00pm – 1:15pm EST IAB Canada CMUST 2015 French Canada Report Register Now

If you are not a member, but are interested in becoming one to join us for these webinars you can reach out to ushere.