Year over year, IAB Canada continues to bring premium keynote speakers and thought leaders to the forefront of our events. Our MIXX conferences bring attendees insights in advertising, measurement, innovation, and growth – all with the aim to inspire.
Thank you to all those who attended the IAB Canada Fall MIXX Conference!
Agenda & Speakers
Arrive at The Carlu, register, grab a coffee/tea and breakfast before heading into the main auditorium.
Opening remarks, acknowledgements, and summary of what to expect throughout the day with Chris Williams, President of IAB Canada.
Storytelling is the process marketers use to solve content problems. The concepts of media and creative as separate entities don’t make sense in the world of idea driven storytelling. It’s about strengthening the story, which involves distributing the concept, design and development all within one multi-functional team. How does that all work and what kind of success can marketers and agencies expect from a story?
James MilwardFounder, Secret Location
James Milward is the founder of the Emmy® Award-winning interactive agency, Secret Location. In five short years, Secret Location has grown into a bustling agency with a stellar reputation as one of the top digital entertainment agencies in the world. Secret Location develops; not only brand and entertainment work, but also creates its own original venture-funded technology IP.
Marketers are increasingly looking to paid, owned and earned strategies but the challenge is that you can’t manage what you can’t measure. Seraj is one of the world’s leading media measurement experts on the valuation of holistic POE media. Seraj will show how POE measurement has led to increasingly sophisticated and effective media and creative strategies for marketers.
Seraj BharwaniChief Analytics Officer, Visible Measures
Previously to Visible Measure, Seraj Bharwani led the Strategy & Analytics practice at Digitas for over 14 years, is a graduate of MIT Media Lab and an author on the new economics of consumer-driven media.
Take fifteen minutes to grab another coffee/tea and do a bit of hand-shaking before the next set of speakers.
As the industry is trending towards increasingly blurry lines between media and advertising, the challenge is how to create, distribute and activate content while seamlessly fitting-in brand campaigns with key partners. By defining a great, authentic and engaging voice for Gen Y through beliefs, experiences and practices, Vice has found resonance and success on the international stage.
Ryan ArchibaldManaging Director, Vice Media Canada
Ryan Archibald joined Vice Media in 2000 in Montreal where he was quickly groomed to oversee and grow Canadian operations, bringing him to Toronto 5 years later. As Managing Director he has had a hand in every developmental process of the company, implementing new practices as the brand expanded its platforms and offerings. An early evangelist of branded content, Ryan and his team specialize in integrated campaigns that encompasses print, digital, experiential, marketing, distribution, socials and PR.
Ryan’s expertise in youth media and culture has helped propel Vice’s explosive growth in its home country of Canada. As a natural extension of this work, Ryan also produces some of Vice’s Canadian News content, as well as a feature length surfing documentary nominated into the Atlantic Film Festival.
Art, Copy, and Code: Google brings to life a series of experiments that address the question, “How will the modern web shape the future of advertising?”
We’re in the midst of a second creative revolution, one driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.
Mike GlaserProduct Marketing Manager, Google
Mike Glaser is a product marketing manager at Google, and as part of the Advertising Arts team, he works closely with global brand organizations to develop new ways to deliver meaningful brand experiences using the full suite of Google products. Prior to joining Google, Mike worked in brand management at The Coca-Cola Company, and holds degrees from the College of William and Mary and the Kellogg School of Management.
IAB Canada will recognise individuals for their contributions towards the IAB and highlight a unique digital hero before breaking for lunch.
Enjoy a delicious buffet-style lunch and do some networking!
The plethora of cell phones and social media platforms makes us news makers, distributors and watchers. We can’t escape seeing the horrific results of civil wars on the other side of the world, and we can’t get enough of the shenanigans of our municipal leaders. We’ve spent a lot of time looking at how digital is changing advertising, now it’s time to look at how digital has changed the news business.
Join Steve Ladurantaye, Media Reporter at The Globe and Mail and Robyn Doolittle, Urban Affairs Reporter at The Toronto Star as they discuss stories they have worked on and the importance of professional journalism in media.
Steve LadurantayeMedia Reporter, The Globe and Mail
Robyn DoolittleUrban Affairs Reporter, The Toronto Star
The ad tech market is overcrowded, overwhelmed, and at times, downright inefficient. Rather than the industry making it easier for the consumer, advertiser, and publisher, we have made it more complicated. There is good news though. The ecosystem we live in today is chaotic and fragmented, but compression of the technology silos is inevitable and, luckily, on our side. Compression is key to growth, thus creating room for the aspects of advertising that matter most: creative thinking, innovation, and premium experiences.
Eliza NeversVP Product, AOL Networks
Eliza is the Vice President of the AOL Networks non-reserved product management team. In this role, she is responsible for driving product innovation and development of programmatic platform solutions.
Since joining Advertising.com in 2005, Eliza has held a variety of positions within the product management organization and has overseen all aspects of the product development lifecycle for both internal infrastructure projects and externally facing products. Most recently, Eliza has leveraged her knowledge of the Advertising.com business to conceptualize, develop and release the MARKETPLACE platform.
We have all experienced first-hand how much has changed in digital media over the past several years – programmatic, viewability, broadcast moving to digital video, the emergence of mobile (finally!), etc. However, the part of the media equation that has yet to evolve to digital is the human element. Homo sapiens.
Join T.S. as he explores the dawn of a new race of beings emerging in media called homo digital. Smarter, more nimble, homo digital performs media and marketing tasks at ten times the precision of analog-driven homo sapiens. Could extinction be far behind?
T.S. KellyCEO & Chief Storyteller, The Media Strategist
T.S. is fully versed in all aspects of media strategy, planning and research, both online and offline. Considered a thought leader and an accomplished speaker on related media and marketing topics, T.S. has appeared on CNN, TechTV, CNET, BBC News, CBS MarketWatch, HuffPost LIVE and quoted in the national press and industry trades including The New York Times, The Wall Street Journal, Advertising Age, AdWeek and many others.
Final words from Chris Williams, President of IAB Canada.
End the day with a cocktail or two and enjoy some final networking.
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