Business of Digital – State of the Nation

Business of Digital – State of the Nation

The 2017 IAB ALM kicked off a year of dramatic change for the online advertising industry. The now famous “Pritchard talk” at the event in January served as a catalyst to rally around providing marketers a brand safe, non-fraudulent, transparent and measurable online media supply chain. While the IAB has globally been pulling together the solutions, now is the time to consolidate and make it happen.

In a landscape that provides literally hundreds of technical solutions many with duplicating functions, how is the buy side to know what’s missing and what is overkill?

Join us for an industry level-setting day where IAB Canada will provide important updates on the most urgent issues facing the supply chain in 2017.

Get informed so that you can apply your learning to your marketing strategy, client service and general industry knowledge.

Time: 1:00pm – 5:00pm (Registration opens at 12:30pm)

Agenda & Speakers

12:30 – 1:00pm

1:00 – 1:10pm What the heck is going on? Things are moving fast. Sonia Carreno, President of IAB Canada provides an overview of the current Canadian Media landscape and the key issues we are dealing with today.

1:10 – 1:30pm Ad Blocking II Canada Report – Crisis, Hype, a Bit of Both or Neither? – IAB Canada commissioned comScore to find out how ad blocking has changed in Canada since last year’s 2016 study. Is it growing? Are some users willing to consider switching off their ad blocker apps? How can publishers influence this decision? Darrick Li, Senior Director of Sales at comScore takes us through latest IAB Canada Ad Blocking Study results for 2017.

1:30 – 1:50pm
LEAN ads and the New Ad Portfolio – Since IAB announced the global implementation of LEAN principles to help clean up the supply chain, the IAB Tech Lab has been busy with the logistics. In 2017, IAB released the new ad portfolio that is aligned to the LEAN model. Where are we on the adoption of the new ads? Have we done enough to address poor user experiences in online advertising? Alanna Gombert, SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab will discuss this and other projects currently being hatched out of the lab.

1:50 – 2:30pm
Not the Usual Programmatic Suspects – Join our panel of experts as we delve into programmatic radio, OOH and video – what are the challenges in omni-channel execution and measurement? What about transparency issues?

Marc Brasset – Western Media Group (Audio Programmatic)
Edith Gagné – Campsite (OOH Programmatic)
Michka Mancini – Rogers Media – (TV/Video Programmatic)

2:30 – 2:40pm Break

2:40 – 3:00pm Brand Safety – What is available to marketers today to insure brand safety and what is the gap in implementation? What other issues are surfacing in this area? – Speed Chat from all sides

Leanne Gibson – Twitter
Gabriel Verkade – YouTube
Chris Morgan – Moat


3:00 – 3:30pm
Attention Economy: A Deep Dive on Canada – Consumer time spent online in Canada is growing, along with digital ad spend. The ultimate aim of that spend is attention: the scarce resource advertisers, platforms, and publishers are seeking. IAB Canada partnered with Moat to dive into local digital trends and uncover the latest Canadian benchmarks for viewability, attention and more, including time spent and interaction rates. Don’t miss out on media insights from Moat’s most recent benchmark data for Canada!

Chris Morgan – Chief Revenue Officer – Moat

3:30 – 4:00pm What is up with Fraud, Transparency & TAG – Are Canadians registering? Where are we and what needs to happen to make it work – is there a tipping point? How do we eliminate confusion in the marketplace on the many solutions available?
Rachel Nyswander Thomas – SVP, Operations & Public Policy – TAG

4:00 – 4:30pm Policy Power Panel – From privacy and CASL to tax laws and marketing to kids, there is no shortage of issues we’re discussing at the moment – get the broad strokes during this overview session.
Adam Kardash – IAB Canada Policy – Osler
Jason Kee – IAB Canada Policy – Google

4:30 – 4:35pm Town Hall Q&A Session – Information is Power – miss anything? Take this time to have an open discussion with any or all of our speakers.

 4:35 – 6:00pm Cocktail Reception



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