Business of Digital – State of the Nation

Business of Digital – State of the Nation

The 2017 IAB ALM kicked off a year of dramatic change for the online advertising industry. The now famous “Pritchard talk” at the event in January served as a catalyst to rally around providing marketers a brand safe, non-fraudulent, transparent and measurable online media supply chain. While the IAB has globally been pulling together the solutions, now is the time to consolidate and make it happen.

In a landscape that provides literally hundreds of technical solutions many with duplicating functions, how is the buy side to know what’s missing and what is overkill?

Join us for an industry level-setting day where IAB Canada will provide important updates on the most urgent issues facing the supply chain in 2017.

Get informed so that you can apply your learning to your marketing strategy, client service and general industry knowledge.

Time: 1:00pm – 5:00pm (Registration opens at 12:30pm)

Agenda & Speakers

12:30 – 1:00pm

1:00 – 1:10pm Overview of the Canadian Media Landscape and the key issues we are dealing with today.

1:10 – 1:30pm The latest IAB Canada Ad Blocking Study results for 2017

1:30 – 1:50pm
LEAN ads and the New Ad Portfolio – Fireside Chat or Presentation – Where are we with addressing better user experiences online? – Fireside Chat

1:50 – 2:30pm
Programmatic has expanded. This panel will discuss the state of the programmatic landscape – what are the challenges in omni-channel execution and measurement? What about transparency issues?

2:30 – 2:40pm Break

2:40 – 3:00pm Brand Safety – What is available to marketers today to insure brand safety and what is the gap in implementation? What other issues are surfacing in this area? – Fireside Chat

3:00 – 3:30pm
Fraud & Transparency – How do we get traction on the TAG program around the globe – where are we and what needs to happen to make it work? How do we eliminate confusion in the marketplace on the many solutions available?

3:30 – 4:00pm Policy Power Panel – The industry is very busy in the area of self-regulatory affair. This panel will provide an overview on the current states of Privacy, Section 19 and the Children’s F&B ad legislation.

4:00 – 4:30pm How online ads are being challenged to stay on theme. The session will take a look at new technology, brand safety and user experience.

4:30 – 4:35pm Closing Remarks