Ad Activity

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This is an alternative to the click-through rate as a unit to measure the success of an Online ad campaign. Not every click in a Rich Media unit produces a click-through. When a viewer clicks on a Rich Media unit for example, a number of outcomes are possible, including expanding the unit, playing a Video or otherwise interacting with the unit. The call-to-action for a viewer to click-through competes with all other possible forms of interaction within the unit.