Click Fraud

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Invalid clicks arising from suspected “click fraud” originate from a user, program or automated agent (e.g., Internet robot or spider) that accesses a URL for the purpose of manipulating click measurement activity or click-based advertising payments, with no intention of legitimately browsing site content, making a purchase or performing any other type of legitimate conversion action. Suspected click fraud can include invalid ad impression activity. Invalid Suspected click fraud should be filtered from legitimate, user-originating click activity through click-control analyses. (See Invalid Clicks).