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1) Metric which measures the reaction of an Online user to an Internet ad. There are three types of clicks: click-throughs; in-unit clicks; and mouse-overs; 2) the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server; 3) the result of a measurable interaction with an advertisement or key word that links to the Advertiser’s intended Website or another page or frame within the Website; 4) metric which measures the reaction of a user to hot-linked editorial content. (See for Ad Campaign Measurement Guidelines.  See also ad click, click-through and mouse-over).