Conversion Rate

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The number of visitors expressed as a percentage, who “convert” after visiting a site through an ad or a commercial Email.  The definition of conversion varies from site to site according to the Advertiser’s goals. If an ad achieves 50 click-throughs and 4 of the 50 people who clicked on the ad proceed to convert, the conversion rate = 8% (4/50 * 100). Higher conversion rates generally translate into more successful Pay Per Click advertising campaigns.