Forward (Send To A Friend)

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The process in which Email recipients send a message on to other people they know. Forwarding can be done through the recipient’s own Email client or by giving the recipient a link to click, which brings up a registration page at the sender’s site, in which the recipient is asked to give his/her name and Email address, the name/Email address of the person they want to forward to, and (optionally) a brief Email message explaining the reason for the forwarding. The sender can supply the wording or allow the recipient to write his/her own message. (See Viral Marketing).