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1) The foundation for the initiation of Unique Cookie or Unique User counting is a measurable incidence of audience activity, unduplicated for that cookie or that user, respectively, and related to the applicable Web-site, property or application, such as a “widget”, during the reporting period. This activity should be based on the “client-initiated” concept of counting, whereby audience activity (the request or transaction from the user) originates from a user’s browser (or browser equivalent) – i.e., the “client” – and can consist of graphics or content requests, ad requests or search transactions. Activity that is associated with or arising from the use of a standalone executable application should only be counted towards Online audience reach if the application is being used to access content or messaging on the Internet and it is attributable to direct human interaction.