Rich Media

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Advertisements with which users can interact (as opposed to solely animation) in a Webpage format. These advertisements can be used either singularly or in combination with various technologies including Video, sound, or Flash, and with programming languages such as Java, Javascript, and DHTML. They can be deployed via standard Web and wireless applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Webpages, banners, buttons, transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs.