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The practice of regulating how many Email messages a broadcaster sends to one ISP or mail server at a time. Some ISPs bounce Email if too many messages are received at a time from one sending address. Also refers to traffic management activities implemented by an ISP to control or even reduce traffic flow, delaying some packets in order to meet certain criteria. ‘Throttling” and “traffic shaping” are used interchangeably and are assumed to include all such traffic management activities.