IAB Canada’s Programmatic Trading Committee decided to take a look at the current ecosystem in Canada and attempt to draft it into a visual chart, similar to the infamous LUMAscapes. The original landscape was published in 2012, and in July 2014 it was revised to better reflect the marketplace.
This chart aims to help those in our industry understand, at a high level, how the programmatic marketplace works and how companies identify themselves fitting within it. It also includes a handy glossary of terms.Download The Canadian Programmatic Landscape (PDF)
* Updated November 2014