Project Brief Template

In April 2010, IAB Canada released an Interactive Advertising Project Brief template, designed to help marketers better capture & convey information required for initiation and completion of interactive marketing & advertising projects.

The Interactive Advertising Project Brief contains questions on technical considerations, objectives, analytics, quality assurance and project maintenance that are specific to the digital world, and that are often overlooked by marketers not overly familiar with the various channels within it.

Download The Project Brief Template (.doc)
Facebook
Facebook
Google+
Google+
http://iabcanada.com/guidelines/project-brief-template/
LinkedIn