Summary of Benefits
	Access to: Annual publishers revenue survey results CMOST ad effectiveness case studies Newsletters & digital library Professional development seminars Networking forums Publisher, Agency, Advertiser, Research, Marketing, Emerging Platforms Councils External relations Standards & guidelines definition Market exposure Discounts on services

	Annual Publisher's Revenue Survey
Features Trended Over Time French vs. English Trends Canadian vs. U.S Spend Ad Revenue by Category (Display, Search, etc.) Revenue	Benefits Timely Comparison of your Business to the Marketplace Set Your Budgets With Industry Norms Uncover New Revenue Opportunities Discover New Marketing Niches Competitive Intelligence
	Vital Research

	CMOST Ad Effectiveness Research
Features A collection of case studies from multiple advertisers and industries	Benefits A Library of the Benefits of Adding Online to advertising campaigns Industry Intelligence Competitive Intelligence New Business Tool
	Vital Research

	Newsletters & Digital Library
Features News Releases Topical Industry Information & Articles Key Industry Trend slides Top 25 CDN Interactive Advertisers -Evaliant Media Resources	Benefits Updates on Standards, Board + Council activity Timely, Relevant and free insights into the Canadian Interactive Market
	Networking Events

	Professional Development Seminars
Features Online "State of the Nation" for Canada Customized presentations for Publishers, Agencies/or their Clients based on sector, industry, etc.	tr> Benefits When-you-need-it, Cost-effective Training Written by Canadian experts to reflect the Canadian Interactive Landscape Presented by Industry leaders
	Networking Events

	Networking Forums
Features Press Referrals and Client Leads Regular Association Functions, Socials, AGM,Member's Listing, Website Industry Events Council participation, Board nomination eligible	Benefits More opportunities for Prospecting and building & Maintaining Relationships Extend the Visibility of your Corporate Brand Preferred Vendor Status to drive new business development Excellent Learning Environment Employment & Recruitment Opportunities
	Networking Events

	Mentoring Program
Features Council work affords a chance to work with peers and senior people in the industry	Benefits Junior Staff will enhance their planning & deadline achievement skills while working with senior industry professionals who mentor the Councils and sit on the IAB Board Expand your Staff's Experience and enhance their Interpersonal Skills in group settings
	Networking Events

	The Publisher's Council
Features Each Council deals solely with the most important issues in their sector Councils bring issues forward for immediate action or inclusion in over all Business Plan	Benefits Network in a Non-competitive Environment with other Publishers, Agencies or Advertisers Develop Consensus on Key Industry Issues Develop Action Plans on Government Issues
	Market Outreach

	External Relations
Features Outreach to government & educational institutions Association participation	Benefits Help Shape the Interactive industry in Canada Input into Key Industry Issues with Government bodies e.g. Competition Bureaus, Tax laws Lead In the Shaping of Interactive Education in Canada
	Market Outreach

	Build Standards & Guidelines
Features Build standards & guidelines for Interactive Advertising in Canada Ad sizes Rich media rules Insertion order language Measurement terms	Benefits Help to create a more "fluid" market and Make it Easier to Buy and Sell advertising Participate in the Development of North American Standards Play a role in Streamlining the Interactive Marketing Process Help Shape "Industry Best Practices"
	Market Outreach

	Improved Market Exposure
Features IAB Logo attached to C.A.R.D. Company linked via Membership List	Benefits Free Promotion and Exposure Enhanced Profile as a supporter of the Online business in Canada
	Membership +++++

	Discounts Off Services
Features Evaliant (10%) & JMM (5%) will offer discounts off syndicated services ACA Members Discount Advertising Others	Benefits Save Money! Build A Sense of Community Make Your Budget Go Further
	Market Outreach