Interactive Advertising Bureau of Canada

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• New! IAB Canada Intensive, One-Day Course in Social Media Marketing and Web 2.0 June 11, 2008, Toronto, ON
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• New! Intensive One-day Course in Interactive Marketing + Online Advertising
June 2, 2008, Toronto, ON
June 4, 2008, Vancouver, BC
June 18, 2008, Montréal, QC
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• New! Effective March 1, 2008: Online Publishers Set To Enforce IAB Canada’s Online Advertising Standard Terms and Conditions (Ts+Cs) and Late Creative Policy

2006 Canadian Online Advertising Tops $1 Billion
Online Ad Revenue Surges Forward As Variety Of Factors Combine for Growth.
full article »
download report: PPT » or PDF »

• Unilever Maximizes Brand Awareness
Best Media Mix Has Online in the Lead
full article »
Complete Report in Member's Section »
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• Online Enhances Canadian
Tire’s Media Mix
Fourth CMOST Study Demonstrates Online's Ability to Influence Behavior in Short Period of Time.
full article »
Complete Report in Member's Section »
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Welcome New Members!
• Interactive Brands
• REP Solution Interactive
• Nestlé Canada Inc.
• Dell Canada
• Procter & Gamble

• View Complete member list
• Join IAB Canada

• Internet medium shows straight-line relationship between media weight and ad awareness in GM Envoy XUV campaign
Other mediums show diminishing
return curves
Complete Report in Member's Section »

• Online Drives Lift in Brand Metrics Among Key Decision-makers for RBC Insurance.
Complete Report in Member's Section »

Adding Online Helps Boost Purchase Consideration for AIM Trimark Sixth IAB CMOST shows Online can drive sales full article »
Complete Report in Member's Section »
Not a Member? Join Now! »