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IAB Canada Newsletters
IAB Canada Launches NEW! Video Access Service For Its Conferences and Events
TORONTO, ON. April 14, 2009 - IAB Canada today announced a new Video access service that will allow the marketing community from across Canada, to purchase Online access to Video recordings of speaker presentations from IAB Canada’s popular Conferences and Events.
The service will launch with content from the MIXX Canada Event, which occurred on March 5, 2009, and featured:
- Insider insights on Social Media Marketing from Jascha Franklin-Hodge of Blue State Digital -- one of the key architects of Barack Obama’s Social Media Marketing juggernaut;
- Recent research on the under-estimated power of Display advertising from Gian Fulgoni, Executive Chairman and Co-founder of comScore Media Metrix;
- A brand-hijacking study of Doritos’ campaign to “Bring Back Slow Dancing” from Fernando Barbella, Creative Director of BBDO Argentina;
- A glimpse into the future of digital media buying from Nathan Woodman, Global Managing Director, Adnetik (Havas Digital); and,
- A session on Canada’s Digital Future, featuring a selection of IAB Canada’s Publisher, Agency and Advertiser Board Members.
“We launched this service for two reasons,” says Paula Gignac, President, IAB Canada. “First and foremost, to better serve our East and West Coast Members; and secondly, to help both Members and non-Members alike, who are for any reason not able to attend or send staff to our Events when they are offered, but who remain hungry for the latest information on digital marketing trends and techniques.”
Access to the on-demand Video is provided by StreamTheWorld, as part of an ongoing relationship with IAB Canada. “Canadian consumers lead the world in monthly consumption of Online Video,” says Vincent Grenier, Vice-President, Marketing, StreamTheWorld. “Online Video grabs the consumer’s attention from the get-go, and given that Online Video viewing minutes will only increase in the future -- by offering this new service and working with a trusted Video provider with proven experience in helping its Advertiser partners achieve their goals, IAB Canada is again showing the innovation and thought leadership that the organization is known for.”
To purchase access to Online Videos of the entire 5 speaker sessions of IAB Canada’s MIXX Canada March 5, 2009 Conference Event, visit www.mixxcanada.com.
For more information contact:
Paula Gignac
President, IAB Canada
iabcanada.com
416-598-3400 (ext. 26)
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.
StreamTheWorld (www.streamtheworld.com)is a streaming technology and services company specifically dedicated to broadcasters’ Online success. The company is currently streaming more than 1,500 Radio and TV stations in more than 25 countries. StreamTheWorld already helps some of America’s largest broadcasters, such as CBS, Corus, AOL, Astral and CHUM, find new ways to leverage their online presence in a profitable manner.
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