Interactive Advertising Bureau of Canada

First name

Last name

Company

City

E-mail

IAB Canada Newsletters

January 17, 2005
IAB Canada Announces Canadian Online Ad Standards

CUAP- Canadian Universal Ad Package
Phase One: Leaderboard (Superbanner), Skyscraper & Big Box

Background
Following on the successful route that the American online industry has gone, a joint task force made up of both IAB Publisher and IAB Agency member reps began a process to define a set of Canadian standard ad sizes, for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating of online media. The result was the creation of the Canadian Universal Ad Package (CUAP): a set of 3 standard ad sizes that both Publisher and Agency member reps have agreed to support. Future phases of the CUAP package will cover rich media and video standards, as well as ad measurement.

Objective

To simplify the production and insertion of ads on Canadian Websites by creating uniform physical sizes for each of the three major types
To establish file size standards, weight as well as animation limits
To ensure that most advertiser needs can be met by creating ads in the three main sizes, and to maximize the use of inventory on Canadian Websites
To remove roadblocks caused by creative complexity

Phase One Formats
The Phase One CUAP ad units are described as follows: Ad Unit Standards - Phase 1

Result
Phase 1 of the CUAP sets the expectation that ads created to the above specifications will run on any "certified" IAB member site.

NOTE: The above CUAP standards do not apply to sites whose revenue model is NOT based on display advertising, such as search engines, or Web properties who fully- or partially-integrate advertorial or sponsored content into their sites.

For more information contact:

President, IAB Canada
iabcanada.com

The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.

Newsletter Index »