Interactive Leaders to Address Canadian Online Marketing and Advertising Trends

TORONTO, Aug. 24 - The Interactive Advertising Bureau of Canada (IAB) , in association with Marketing magazine, is proud to present Interactive to the Max 2.0 (IMAX), an exciting cross-country Roadshow and "Big-Day" Conference/Event featuring global keynote speakers and industry experts, including Paul Lavoie, Chairman and founder of Taxi Inc. and Geoff Ramsey of eMarketer.

"Last year's attendees to the inaugural IMAX told us they wanted more speakers and an opportunity to dig deeper into important interactive topics, so we're giving it to them," says Paula Gignac, Executive Director of the IAB.

IMAX 2.0 offers a solid overview of what the Canadian interactive scene looks like, and includes volumes of how-to examples to help agencies and advertisers maximize returns from interactive media strategies and budgets.

The Toronto "Big Day" Conference/Event on Oct. 26 features global keynote speakers, including Paul Lavoie, Chairman and founder of TAXI Inc.; breaking news on interactive advertising spend in Canada; info on the new standards for Rich Media; plus, a Canadian and U.S. cross-media optimization study report card that summarizes both CMOST and XMOS research to date. In addition to this must-see line-up, educational "break-out" seminars that present case studies on topics, including search, next level creative, Web analytics and mobile marketing have been added to the day's schedule.

Developed with the schedule of busy professionals in mind, IMAX 2.0 wraps up before 1 p.m. on Oct. 26, allowing plenty of time for those participants attending the Digital Marketing Awards later in the evening.

"The Interactive world is evolving at such a rapid pace that it's hard to keep up with recent innovations," says Brent Lowe-Bernie, IAB Chairman. "Interactive to the Max 2.0 is a wonderful opportunity to hear from Canadian interactive leaders who are not only successful in the field, but at its most cutting edge."

Can't make it to the Big-Day event? Attend one of the Roadshows scheduled to tour across Canada Oct. 3-25, and get a two-hour state-of-the-nation overview of the interactive channel, plus review case studies from leading online publishers.

To purchase tickets and for more information on the IMAX Big-Day Conference/Event in Toronto, as well as the cross-Canada Roadshow visit: interactivetothemax.com

If there's one interactive event you should attend this year -- this is it!

For more information contact:

President, IAB Canada
iabcanada.com

The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.

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