Interactive Advertising Bureau of Canada (IAB) Tops 110 Member Companies, Announces New Board, New Emerging Platforms Council and New Committees

IAB cements industry leadership position, as Interactive becomes a "must-have" media on most advertisers' marketing plans

TORONTO, Feb. 21, 2006 - The Interactive Advertising Bureau of Canada (IAB) today announced the National Board of Directors of the organization for 2006. Click here to view The Twenty-one industry leaders charged with keeping the Interactive channel in the spotlight.

In addition to its current roster of Publisher, Agency, Advertiser, Research and Marketing Councils - the IAB announced the creation of a new Emerging Platforms Council.

"We are committed to providing tremendous value to our membership, and the formation of an Emerging Platforms Council by the IAB, acknowledges the increased breadth of Interactive solutions that are available to, and that need to be understood by marketers and advertisers today," says Paula Gignac, President of IAB Canada. "While mobile marketing will be the main emphasis for 2006, the group will also collect input on standards, best practices and publisher, agency and advertiser case studies on everything from videogaming, iTV and podcasting, to digital signage and VOIP - in order to help educate stakeholders about the unique opportunities these platforms present both today, and in the not-so-distant future."

With senior-level industry experts from across Canada and with more than 110 highly active member companies within the organization, the list of IAB Committees has also increased for 2006, including working groups within the Emerging Platforms Council (as mentioned), plus those developing Standards, and those compiling information on topics as diverse as Ad Operations, Audio/Video Ad Streaming, Digital Rights Management, Direct Response, E-Commerce and Education.

"With the Interactive industry moving at such a lightning-fast pace, it's imperative that the IAB help members stay up to date across a variety of fronts," says Patrick Lauzon, Chairman of the IAB. "The new Committees launched this year will identify key lessons-learned by topic, and allow members to quickly leverage this knowledge in their own businesses."

The IAB has also added a host of new members from Quebec, and forged innovative partnerships with companies such as InfoPresse to deliver more timely information on the Interactive channel to professionals in French Canada. "The Quebec market is definitely heating up," says Samuel Parent, Regional Director of the PQ Council of the IAB. "We'd like to see even more growth and are keen to support this with a Quebec-based, Canadian Media Optimization Study (CMOST) by the end of 2006."

For more information contact:

President, IAB Canada
iabcanada.com

The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.

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