Interactive Advertising Bureau of Canada (IAB) Announces Intensive One-Day Course in Interactive Marketing and Online Advertising

Course helps advertisers, agencies and publishers mine migration to Interactive channels

Toronto, ON, May 9, 2006 - In response to heightened demand for training from advertisers, agencies and publishers looking to benefit from increased consumer migration to Interactive channels, including Online and Mobile, the IAB today announced the launch of an intensive, one-day course in Interactive Marketing and Online Advertising to be taught across Canada, in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Montreal, Ottawa, Halifax and Moncton from May 31 to June 27, 2006.

The Course, which has already been given to groups as small as six and as large as 96 over the past year, is designed so that at the end of just a single day, registrants will have a firm understanding of how and when to use various Online tactics, including banner, email, sponsorship/microsite and search advertising, as well as when to utilize opportunities within emerging platforms such as Mobile, RSS, Podcasting and Videogaming.

"It's a full day, no question about it," says Paula Gignac, President of the IAB of Canada, and chief instructor for the Course. "But because the concept has been so rigorously tested, and the feedback so unanimously positive, participants can feel confident that they will be able to apply what they learn - immediately - whether they are involved in planning, buying or selling within the Interactive channel."

Gary Myers, Vice President of Advertising for The Hamilton Spectator, who watched almost 100 City Media Group newspaper sales staff (with little or no experience in selling Online advertising), go through the program in January 2006 agrees about the immediate results: "The Course helped us prepare our staff as they transitioned from sales of traditional, offline newspaper products, to the selling an integrated off- and online offering. In fact, we felt so confident with the learning from the one-day session, that we hosted an educational session with more than 50 traditional newspaper advertising clients in attendance, within just two weeks of our initial training seminar."

**NOTE: Because seating is limited and based on venue, acceptance into the Course is on a first-come, first-serve basis.**

To view the detailed Course Outline and to Register for the IAB's Intensive One-Day Course in Interactive Marketing and Online Advertising, please visit: iabcanadaevents.com

For more information contact:

President, IAB Canada
iabcanada.com

The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.

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