Toronto, ON. Sept. 15, 2006 - IAB Canada's Agency Council today announced the launch of a new Webinar series, designed to keep IAB Members and the larger advertising and marketing community up to date on hot topics in the Interactive advertising arena.

Powered by Genesys Meeting Centre, IAB Canada Webinars will include best practices and how-to information on a variety of subjects including:

• Marketing In The Digital Age Of Engagement (Wed., Sept. 20, 12 noon EST) (NOTE: Webinars available in English only at this time)

"We're pleased to be a partner and sponsor of this new intiative," says Denise Persson, EVP, Marketing, Genesys. "Genesys Meeting Center is a powerful, interactive Web marketing tool with robust Web conferencing features, ensuring success for all of IAB's Webinars."

Hosted and moderated by the IAB, the Webinars highlight IAB Canada's vast Member-leadership capabilities. These 40 minute Online lunch 'n learn sessions (with attendant Q&A session after the presentation), will be led by high-level Canadian marketing professionals with deep knowledge on the topics to be explored, and are not in any way, "sales pitches" for products, services or companies.

Don't miss IAB Canada's kick-off Webinar:

• "Marketing In The Digital Age Of Engagement" - September 20, 2006, 12 noon EST Presenter: Mike Parker, Managing Director, Tribal DDB Canada As the digital space changes at break-neck speed, marketers are hot on the trail of consumer's ever-changing behaviour - but with few signposts to help point the way to success. Mike Parker will take us through a journey beyond the latest gadgets and gizmos, and help advertisers and marketers decipher what is really going on out there, what opportunities (and challenges) marketers face in the new media landscape, and lessons-learned from those who have waded into Web 2.0, and done it just right - or horribly wrong...

Please register ahead of time for IAB Canada Webinars at:
http://registration.conferencing.com/iab/. Attendees can listen over the phone, and follow along with a Powerpoint presentation Online.

All pre-registered participants will also receive an email reminder closer to the session.

Webinars will be archived and available on the IAB Website at a later date. Look forward to seeing you there!

Genesys, the world's leading conferencing specialist, provides state of the art communication services to more than 200 of the Fortune Global 500 companies. Global markets, diminishing travel budgets, and flexible work practices have intensified the need for reliable and cost-effective conferencing capabilities. Today's leading companies are able to meet and collaborate with colleagues, customers and suppliers more frequently with Genesys' Multimedia Conferencing services. With fully-integrated audio and Web conferencing, Genesys offers the most advanced and comprehensive portfolio of services available today. From basic collaborative meetings to high profile, fully managed events, Genesys designs solutions that make virtual meetings a practical part of your work day. For more information contact:

President, IAB Canada
iabcanada.com

The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.

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