Steve Rubel To Open IAB Canada’s MIXX Canada Full-day Conferences In Toronto And Montréal

TORONTO, ON. August 6, 2009 - The Interactive Advertising Bureau of Canada (IAB) today announced that Steve Rubel, SVP, Director of Insights for Edelman Digital, industry-leading blogger and Advertising Age columnist, will be the opening keynote speaker at both the Toronto and Montréal MIXX Canada Full-Day Conferences (www.mixxcanada.com).

In his role as SVP, Director of Insights for Edelman Digital, Rubel is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and Online trends and shapes them into actionable insights and marketing communications strategies for Edelman clients such as PepsiCo, Zagat, Unilever, Microsoft and many others. Rubel also supports Edelman’s own innovation and business development efforts.

Rubel’s insightful take on how Interactive marketing technologies are revolutionizing todays’ business platforms is sought after globally. His blog, Micro Persuasion, which weighs in on digital marketing trends, boasts 50,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. Rubel also writes a weekly column for Advertising Age, in addition to connecting with a mass group of friends and followers on Facebook and Twitter, and now via his “lifestream” posts.

“Experiment (again), evolve (again) or die (again) is basically Steve Rubel’s motto,” says Paula Gignac, President of IAB Canada. “We agree whole heartedly. In fact, because the Online universe is innovating, transforming and resetting at such a rapid pace now, keeping on top of emerging technologies, and more importantly -- how consumers might explore and interact with them -– has never been more important.”

“But the good news, as Steve Rubel will tell us,” says Gignac, “Is that there are a myriad of ways to inject emerging technologies into more than just our marketing programs -- but even better – into our actual business DNA: with the result being, that our organizations can gain new momentum and catapult over our competitors.”

About IAB Canada’s MIXX Canada Conference Series
IAB Canada's MIXX Canada Conference Series (www.mixxcanada.com), is the pre-eminent digital marketing event in Canada, and celebrates its 7th year of bringing global thought leaders and innovators within the Interactive marketing arena to address VP-level Advertisers, Agencies, Media Owners and other industry professionals in the Canadian marketing community.

Presenting Sponsors: AOL Advertising, Canwest Digital, globeandmail.com, NHL.com, Rogers Digital Media, Sympatico / MSN, Yahoo! Canada

Feature Sponsors: BBC.com, Casale Media, Expedia Media Solutions, Microsoft Advertising, Smart AdServer,The Weather Network

Mobile Partner: Vortex Mobile

Specialty Partner: comScore Canada

Media Sponsors: Marketing, CARDonline

Video Access Partner: StreamTheWorld.com

Can’t Make It To The MIXX Canada Full-day Conferences?
IAB Canada’s Cross-Canada Half-day Roadshow travels from Toronto through to Montréal, Halifax, Ottawa, Vancouver and Calgary, and contains content that is completely different from the MIXX Full-day Conferences. Instead, IAB Canada’s Roadshow presents updated Canadian Online media usage stats from comScore Canada, and intersperses details on the latest research and trends in Interactive advertising, between Advertiser case studies presented by leading Canadian Online Publishers, including: AOL Advertising, Canwest Digital, globeandmail.com, NHL.com, Rogers Digital Media, Sympatico / MSN and Yahoo! Canada.

For more information contact:
Paula Gignac
President, IAB Canada
iabcanada.com
416-598-3400 (ext. 26)

The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.

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