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About Our Courses

IAB Canada launched our first intensive one-day course in 2006. Since then, over 4,600 people have taken our courses. We've issued over 5,500 Digital Learning Certificates (that's an average of 1.2 courses per person), with 14 people to date attending...

About the IAB Digital Media Sales Certification

Digital Advertising Sales Professionals: Stay Competitive In Your Career Digital media moves fast. Clients expect you to understand their needs, and advertising jobs require that you stay on top of your game to succeed. You can build client credibility,...

Custom Presentations

Need insights for your staff or for a client? IAB Canada will come to you, at a location of your choice, and present. Choose from any of the options below or contact us to create a fully customized presentation just for your needs. Canadian Interactive...

IAB Canada Alumni

This page highlights the dedicated individuals who have completed five or more IAB Canada courses, earning them a Master Certificate . IAB Canada appreciates their time and efforts towards their continued education and encourages employers to seek out...

IAB Canada's Digital Marketing Certification Program

IAB Canada's Digital Marketing Certification Program is designed to help the Canadian marketing community identify both novice and seasoned marketing professionals who have invested in intensive educational instruction in order to assist them in developing...

Instructor Application Form

IAB Canada welcomes submissions from those who feel they would be an effective and engaging instructor for our in-person and online courses. If you are interested in teaching with IAB Canada, please fill out this form below.  

Custom Training

IAB Canada not only offers public courses to the Canadian marketing and advertising industry, but we also offer custom in-house training based on any (or all) of our courses. We are also available to draft new content/courses just for your organisation. IAB...

Recent Industry News

Below are recent articles from several publications that may be of interest to our industry.

Contact Us

We'd love to hear from you! Please use the form below to submit your question or feedback, and we'll get back to you as soon as possible. If your company is interested in becoming an IAB Canada member, learn more about the member benefits and then...

Digital Advertising Guidelines

IAB Canada's guidelines, products & services are designed to help the Canadian marketing community realize maximum efficiency and effectiveness in order to drive business results.   Other IAB Canada Guidelines: Standard Document:...

Back-Up & Late Creative PSA Library

In the Late Creative Policy, found within the appendix of our standard Terms & Conditions , there is a call out for companies to use public service announcements (PSAs) if creative is running late for a campaign and media needs to run. Below you...

Best Practices - Traffic Fraud

Advertisers expect that all online content is delivered to human audiences. But an alarming portion of digital advertising is being diverted by nefarious entities that exploit the ecosystem to deliver fraudulent traffic. The potential for fraud exists...

Canadian Programmatic Landscape

IAB Canada's Programmatic Trading Committee decided to take a look at the current ecosystem in Canada and attempt to draft it into a visual chart, similar to the infamous LUMAscapes . The original landscape was published in 2012, and in July 2014 it was...

Eco-Specific Glossaries

As a supplement to our standard Glossary of Terms , IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:    

IAB Global Mobile Anthology

Released in September 2013, the IAB's Global Mobile Anthology offers perspectives on mobile media from across the globe. This document is a valuable resource for anyone who is looking to get an idea of the mobile landscape worldwide. IAB Canada annually...

Mobile Checklist for Marketers

There are four elements every marketer should be asking of their agencies to ensure their digital advertising shows up successfully across all screens. 1. Make sure that your media agency buys mobile impressions on smartphones and tablets. For...

Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic , IAB Canada's Social Media Committee has finalized a document to help marketers navigate the paid, owned,...

Pay-For-Performance Ad Campaign Guidelines

IAB Canada's Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal ...

Request for Information/Proposal Template

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success - especially in the area of digital marketing. We are pleased to help...

Standard Terms & Conditions

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign.   Each year a task force of IAB Canada members assemble to review the current document and...

SafeFrame

On December 12, 2012, IAB Canada invited those who reside on the technical side of our industry to attend a web-conference introduction on SafeFrame 1.0. The event was hosted by IAB Canada, had presenters from IAB US, and attendees from IAB UK...

Canadian Interactive Industry Advertising Salary Guides

2013 National Salary Report - Digital Agencies, Media Publishers/Broadcasters The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors...

College & University Guide

IAB Canada has compiled this guide to Canadian colleges and universities, to highlight those that offer interactive advertising courses and curriculum.

The Canadian Self-Regulatory Program for Online Behavioural Advertising (Ad Choices)

The Self-Regulatory Program for Online Behavioural Advertising is designed to give consumers a better understanding of, as well as greater control over, the ads that are displayed to them based on their online behaviour (also called “behavioural”, “in...

Throw a Social Media Party

Download: | Over the course of 2012, IAB Canada’s Social Media Committee set out to establish the Paid, Owned, and Earned model of social media planning as a standard in Canada. To inform the strategy and tactics necessary t...

Project Brief Template

In April 2010, IAB Canada released an Interactive Advertising Project Brief template, designed to help marketers better capture & convey information required for initiation and completion of interactive marketing & advertising projects. The...

IAB U.S. Guidelines Reference

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Making Measurement Make Sense (3MS) - Launched June 2011, ongoing project - A cross-industry...

Member Login

IAB Canada is pleased to offer a brand new Member Community where you can tap into the benefits of membership. An individual account will be made just for you! Login and view our most up to date research findings, post jobs, and communicate to other...

Privacy Policy

IAB Canada recognizes the importance of protecting the privacy of IABCanada.com web users, email newsletter subscribers, and those who attend IAB Canada events and courses. Business Information IAB Canada manages the collection of all information in...

RSS Feed

IAB Canada offers an RSS feed for our followers. Click on the link below for the feed. IAB Canada propose un flux RSS pour nos partisans. Cliquez sur le lien ci-dessous pour l'alimentation. IAB Canada's RSS Feed

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About IAB Canada

Who We Are The Interactive Advertising Bureau of Canada (IAB Canada), is the national voice and de facto thought leader of the Canadian digital marketing and advertising industry, and is a not-for-profit association representing Canada's most well-known...

Speaker Submission Form

Interested in becoming a speaker at an IAB Canada meeting or event? Fill out this form to tell us more. Fill out this online form . var q7x2x3;(function(d, t) { var s = d.createElement(t), options = { 'userName':'iabcanada', 'formHash':'q7x2x3',...

Membership Benefits

With an actual $3.1 billion dollars spent on digital advertising in Canada in 2012 and a forecast of $3.4 billion in 2013, advertising on the internet is nearly on par with television. Why? Because the internet is fast becoming the dominant medium...

Join IAB Canada

If your company is interested in becoming an IAB Canada member, learn about the benefits , and then fill out the form below. A representative will be in contact with you shortly. Once your application is approved and payment is received, your membership...

IAB Canada Members

As an association dedicated to the Canadian online advertising industry, it is no surprise that our membership list is vast. Below you will see the breadth of companies that represent the IAB. Click on a member's name to visit their website. Sort by...

Board of Directors

Joe Strolz Chair AOL Canada Jay Aber Vice Chair The Aber Group Peter Vaz Vice Chair MacLaren McCann Martin Lundie Treasurer Ernst & Young Jeff Lancaster Secretary Catalyst Canada...

Global IABs

Competition for consumers' hearts and minds is no longer bounded by geographic frontiers - digital marketing, news, entertainment, and content are all global. The new-media marketplace naturally bleeds across frontiers, often with knee-high barriers...

Newsletter Sign-Up

IAB Canada's e-mail newsletter keeps you up to date on important IAB Canada events, courses, research, job postings, committee initiatives, and important news from the interactive industry. Click Here For Our Newsletter Sign-Up   For...

Thank You For Subscribing!

Thank you for signing up for our newsletter! Be sure you connect with IAB Canada to stay up to date with all that is happening in the Canadian digital marketing and advertising industry. And, of course, if your company is not already a member, be...

Research

  Annual Advertising Revenue Reports - These reports highlight the estimated revenue based on an survey that IAB Canada sends out to publishers annually. Cross-Media Usage Trends (CMUST) - Looking to understand what mediums are popular...

BrightRoll & IAB Canada 2013 Video Ad Report

BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses...

Canadian Competitive Online Ad Trends Reports

IAB Canada, in partnership with comScore, has released a continuing series of research on Canadian Competitive Online Ad Trends to assist the Canadian marketing community in making the case for various interactive strategies, channels and tactics in their...

Canadian Programmatic Trading Report: Q4 2013

In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics...

Annual Online Advertising Revenue Reports

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 15th consecutive year that Canadian online advertising revenues are being reported and the 7th consecutive year reporting mobile ad revenues...

Canadian Media Usage Trends (CMUST)

IAB Canada's Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel's research audience currency of record, five currencies in all. The annual study documents consumers' changing media consumption...

Cross-Media Optimization Studies (CMOST)

IAB Canada's Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic. These studies include the following clients: Molson, RBC Insurance, General...

Committees

IAB Canada's Councils and Committees are an important focus of our structure, and offer unique opportunities for project leadership, knowledge-sharing and networking across various areas of interest or specialization. Our Committees determine...

Welcome to the IAB Canada Job Board!

Looking to post a job to our Job Board? Your company must be an IAB Canada member to login and post. Visit the Member Login page . NOTE: Both French and English job openings across Canada are listed below. Please make sure you know both the language...