Background
Following on the successful route that the American online industry has gone, a joint task force made up of both IAB Publisher and IAB Agency member reps began a process to define a set of Canadian standard ad sizes, for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating of online media. The result was the creation of the Canadian Universal Ad Package (CUAP) 1.0: a set of 3 standard ad sizes that both Publisher and Agency member reps have agreed to support. Future phases of the CUAP package will cover Rich Media and Video standards, as well as ad measurement.

For information on Rich Media standards, please see our CUAP 2.0 page.

Objective

• To simplify the production and insertion of ads on Canadian Websites by creating uniform physical sizes for each of the three major types
• To establish file size standards, weight as well as animation limits
• To ensure that most advertiser needs can be met by creating ads in the three main sizes, and to maximize the use of inventory on Canadian Websites
• To remove roadblocks caused by creative complexity

NOTE: The above CUAP 1.0 standards do not apply to sites whose revenue model is NOT based on display advertising, such as search engines, or Web properties who fully- or partially-integrate advertorial or sponsored content into their sites.