Every year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established and much loved traditions. Among them is the release of…
Read MoreLast week, IAB leadership from over 15 countries gathered to discuss the state of the digital marketing industry and the global impact of regulations, rapid advancements in AI and fundamental changes to the ad tech landscape. After three days of…
Read MoreIAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…
Read MoreSince 2014, IAB Canada has been conducting an invaluable piece of research to assist top Canadian digital media sellers in benchmarking their performance with the buy-side. Over the years, this study has focused on fostering better relationships with advertising agencies…
Read MoreWFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are reporting “intense pressure” from finance because of the worrying economic…
Read MoreIt’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of our members and IAB Canada is busy on several fronts.…
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20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September 17th, 2014 – IAB Canada released the results of its…
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