Stephane Hue, Chair
Omnicom Media Group, Associate Vice President
Stéphane orignally set out to study engineering at the Université de Versailles. But the thrill of adventure was calling his name, and he answered that call by moving to Quebec to go to school. In Montreal, he completed a bachelors in business administation, with a Markeitng specilaition, at HEC Montréal in 2008. THe same year, he was hired by Touché! and began his career as an SEM/SEO specialist.
His agility and amazing ability to adapt has led him to work with many business units across Omnicom, including PHD Toronto, Touch! Toronto and Sid Lee Media. In 2016, Stéphane won PHD’s international contest, meaning he would be able to hone his media and strategy expertise at PHD Worldwide’s headquarters in London. While there, he managing global strategies for Volkswagen, GSK and Unilever.
Thanks to his experience and creativity, Stéphane plays a key role in many award-winning campaigns both in Canada and abroad. Among the many awards are two Bronze Lions at Cannes and three Festival of Media awards in Rome. And though he speclaizes in digital media, he remains particularly interest in the role that each medium plays in reaching campaign objectives. Thanks to this desire to strike a perfect balance across all media, he’s often involved in developping more traditional campaigns. He’s also been awarded the Relève média award by Infopresse for his campaign for Analekta. Stéphane also played a key role in winning major accounts like Volkswagen Group and Ferrero.
Today, Stéphane leads a team of 35 people and has a hand in many of the agency’s major accounts such as Sport Chek, Quebec dairy farmers and VIA Rail Canada. All of these accoutns require very quick reaction time and unparelleled rigour to attain their particularly lofty objectives. With Home Hardware, Frank & Oak, Canadian Tire, Ssense, Sport Chek, Sports Experts and La Maison Simons, Stéphane hones his knowlege of omni-channel retail, social media and mobile moarketing and has become a true digital leader in Cnaada. He’s also asked to represent XLR8 Medi’as clients in volume agreement negotiations with Omincom Group. He negotiations pricing, added value and services included with major media groups like Google and Facebook.
In addition to his role at Touché!, Stéphane leads the Quebec division of the Interactive Advertising Bureau.