IAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json files programmatically.
Two of the most widely adopted sell-side transparency specifications from IAB Tech Lab, ads.txt and app-ads.txt helps eliminate misrepresented, fraudulent inventory by providing a mechanism for publishers to publicly list who is authorized to sell their inventory. The accompanying sellers.json specification enables buyers to verify the entities who are either direct sellers of, or intermediaries in the selected digital advertising opportunity for purchase.
The Supply Chain Validation service:
- Validates information between both ads.txt and sellers.json daily
- Notifies the publisher of inconsistencies between their listed sellers and the referenced sellers.json files
- Makes validation results accessible to all IAB Tech Lab members
“IAB Tech Lab seeks to make our specifications as easy to implement and use as possible,” said Shailley Singh, acting General Manager and SVP, Product Management, IAB Tech Lab. “For a specification used so widely and relied on daily for the integrity of programmatic transactions, it’s critical that publishers have an automated way to verify how their authorized selling partners represent them. Ultimately, Supply Chain Validation aims to ensure that sell-side transparency standards are properly implemented and give buyers and publishers more confidence to transact.”
Supply Chain Validation is available for registration now in the IAB Tech Lab Tools portal at https://tools.iabtechlab.com. Publishers of websites and mobile apps can subscribe to the service for an annual fee. IAB Canada members will receive special rate so please reach out for your discount code.
IAB Tech Lab is complimenting this release with a webinar that looks at the state of these standards in-market. The Tech Lab will share their findings and recommendations from an analysis of over 3 million websites using ads.txt, 400,000 apps using app-ads.txt, and hundreds of sellers.json files. Also included will be findings on common syntactical errors, relationship validations between ads.txt/sellers.json, and more to help with your implementation and monitoring of your supply chain with these tools.