Carolina Jung, VP of Innovation, Cadreon

Carolina Jung has spent the last 12+ years of her digital career in cross-functional leadership roles encompassing strategy, sales, marketing, and ad operations. She is currently Chair of IAB Canada’s Data Analytics Committee and the VP of Innovation and Growth at Cadreon, IPG Mediabrands’ adtech unit, where she is responsible for supporting thought leadership, holistic digital strategy, and new programmatic innovations including Canada’s first programmatic DOOH and Advanced linear TV executions in Canada.

Prior to Cadreon, Carolina dabbled in the start-up world, co-founding Fetchpad, a hyper-local product search engine. She was also Director of Sales for Adconion (now Amobee), Digital Strategist/Social Media Manager for Samsung Canada, Head of Ad Operations for Suite 66, and a key member of the Microsoft sales team who helped launch MSN.ca in Canada during the split with Sympatico.