Reported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in 2022. This surge firmly establishes Retail Media as one…
Read MoreAs of Friday, September 22nd the bulk of Quebec’s Law 25 privacy regime obligations – the highest standard we have ever seen in our country – officially come into effect. And while a few of the requirements are still a…
Read MoreIAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…
Read MoreAs we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present an enormous amount of untapped potential for the Canadian digital…
Read MoreCountdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…
Read MoreSix-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…
Read MoreCatch the replay of your favourite IAB Canada events on our brand new IAB Canada On-Demand section. You now have the chance to listen to what top companies have to say about the latest topics in the digital marketing…
Read MoreOver the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals. As we continue to prioritize supporting talent in the industry, we are in the process of conducting…
Read MoreSince 2014, IAB Canada has been conducting an invaluable piece of research to assist top Canadian digital media sellers in benchmarking their performance with the buy-side. Over the years, this study has focused on fostering better relationships with advertising agencies…
Read MoreEarlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement. The recording…
Read MoreFollowing IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the group has developed a rapid response with the release of…
Read MoreIAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…
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