Canada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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Pay-Per-Crawl Signals Shifts in AI and Monetization – And Standards Matter More than Ever
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
Read MoreGaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
Read MoreCelebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
Read MoreLuxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study
A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space.
Read MoreBold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision
B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
Read MoreBold Ideas from Cannes Lions 2025: Joy as a Strategy
Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
Read MoreBold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation
The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
Read MoreBold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined
Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
Read MoreBold Ideas from Cannes Lions 2025: The De-Shittification of Advertising
One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
Read MoreBold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss
Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
Read MoreCannes Lions 2025 – A Quick Guide for IAB Canada Members
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
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