With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs globally as they turn their attention towards two important initiatives…
Read MoreIAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned investment strategies and also looks at measurement and brand safety. …
Read MoreThe IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing opportunities to capture reach through advanced video, audio and other…
Read MoreA lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…
Read MoreAs our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…
Read MoreLast week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…
Read MoreWhile the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to provide a privacy-enhanced means for addressing audiences, enriching first party…
Read MoreA note from IAB Canada President, Sonia Carreno Last week, the Canadian Chamber of Commerce hosted the Canada 360 Economic Summit. The annual event delves into the current state of the Canadian economy and focuses on issues like business and…
Read MoreA guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…
Read MoreWe are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to see some familiar faces for two great nights designed to…
Read MoreEdelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a full-blown trust crisis. Add to that the overall vibe at…
Read MoreEarlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy…
Read More