Industry Unites to Call-Out the DST
IAB Canada continues its advocacy regarding the significant concerns raised by the Digital Services Tax (DST) imposed on the digital advertising industry.
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IAB Tech Lab Lauches ADMaP: A New Standard for Privacy-Safe Data Sharing in Digital Advertising
IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.
Read MorePulse on Policy – Updates on C-27, Digital Service Tax and Illegal Operators in Ontario Online Gambling
IAB Canada continues to remain at the forefront of policy developments, and we continue to engage government and advocate for our members and industry. Our current priorities include Bill C-27, The Digital Service Tax (DST), age assurance, and illegal operators in the Ontario online gambling ecosystem. Following are some updates on our actions on those files.
Read MoreYour Insights Matter – The Future of Sustainable Advertising
As digital advertising continues to innovate at a fast pace, staying ahead means not only adopting the latest technologies but also ensuring that our actions align with sustainability goals.
Read MoreData Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence
In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
Read MoreData Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?
In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
Read MoreKey Insights from Roku’s Video-on-Demand Evolution Report 2025
The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
Read MoreTracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read MoreIAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreIAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Read MoreThings we Need to Know – An Update on IAB Canada Research
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Read MoreEngaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
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