Thought Leaders go Back to Class

The timing could not be better for IAB Canada’s Business of Digital: eCommerce, Full Circle Shopping event on September 27, 2022. Given the buzz around Canadians and their changing shopping habits while the country faces economic uncertainty and a slew…

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Canada – Meet AIDA

In late June 2022, ISED introduced the Digital Charter Implementation Act, 2022 which includes Bill C-27 – a new Bill with several updates to our current federal private sector privacy law – PIPEDA. Also included in C-27, is the provision…

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The Picture is Clear with ACR Technology

The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…

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StatsCan Report on the Services Industry Bounce-Back 

Statistics Canada recently released a new report: Forging ahead during the pandemic: How selected service industries bounced back in 2021. The report is largely based on an analysis of GST revenue data which helped identify business trends. Taking a deep…

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The State of Cookie Independence 2022  

It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…

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The Impact of Podcast Privacy Restrictions

IAB Tech Lab has released important guidelines on how platform privacy restrictions are impacting the podcasting sector. The comprehensive output sets out to:   present a clear definition of the challenge  describe how privacy mechanisms block audience metrics and their impact on…

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The Science Behind B2B Marketing 

B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…

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Netflix Flicks the Ad Switch

As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their technology and sales partner and given the discussions on the…

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Return on Consent

Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences that are uniquely driven by data. While the sentiment around…

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