IAB Canada Releases Influencer Barometer Report

IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…

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IAB Canada Launches the Digital Media Directory

IAB Canada announced the release of the Canadian Digital Media Directory at last week’s State of the Nation event. The directory was developed as part of IAB Canada’s ongoing commitment to supporting domestic media and serves to provide comprehensive access…

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IAB Canada Releases the Digital Advertising Revenue Report

IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…

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It’s Raining Regulation – An IAB Canada Policy Update

Privacy Continues to Heat Up Privacy professionals are gathering from all corners of our country for the annual IAPP Canada Privacy Symposium in Toronto. This year’s conference will undoubtedly focus on the status of the federal Bill C-27 (which is…

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Insights on Upfronts: Key Predictions for 2023

It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV in Canada (accelerated through the pandemic), the way in which…

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