Bill C-27 is Back in the House

Canada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top of mind for all Canadians and is comprised of three…

Read More

IAB Canada Research Update: Survey Season is Upon Us!

IAB Canada Launches Retail Media Trends Survey  We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…

Read More

Industry in Sessions – Notes from On-the-Ground

As we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present an enormous amount of untapped potential for the Canadian digital…

Read More

IAB Canada – Policy Update

Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…

Read More

Does Size Matter When it Comes to Video?

Six-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…

Read More

Launching IAB Canada On-Demand 

Catch the replay of your favourite IAB Canada events on our brand new IAB Canada On-Demand section.   You now have the chance to listen to what top companies have to say about the latest topics in the digital marketing…

Read More

IAB Canada’s Annual Salary Survey Participation Call-Out

Over the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals.  As we continue to prioritize supporting talent in the industry, we are in the process of conducting…

Read More

How Attention Applies to DOOH

Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement.  The recording…

Read More