Back-Up & Late Creative PSA Library

In the Late Creative Policy, found within the appendix of our standard Terms & Conditions, there is a call out for companies to use public service announcements (PSAs) if creative is running late for a campaign and media needs to run.

Below you will find information about organizations that are looking for donated inventory, of all levels, in order to achieve their fundraising or awareness goals. We encourage companies to implement these ad units wherever possible to fulfil the Late Creative Policy obligation.

We also encourage companies to serve public service announcements as back-up advertising. The back-up advertising should be served in place of paid-for advertising when a client is out of budget, inventory needs to be filled, or a technical issue has arisen and time is needed to fix it. Plus, it’s just a good thing to do!

We thank you for considering working with any of the organizations listed below.

World Food Programme (WFP)

The World Food Programme (WFP) is the UN’s front-line food assistance agency and the world’s largest humanitarian organization, providing food to an average of 100 million people in over 75 countries.  WFP has no budget for marketing or advertising, and they have no guaranteed funds. They depend from year to year on the generosity of governments, private companies and members of the public to fund their work.  WFP spends only 7% percent on overheads making them one of the most efficient and effective humanitarian organizations in the world.  For more information see

You can view and download the online banners here:

WFP can supply banners in any specifications needed. Contact IAB Canada for WFP representative information in order to get this done.

Ad Choices Consumer Awareness Campaign

This ongoing campaign aims to educate consumers about online behavioural advertising, to support the Self-Regulatory Program for Online Behavioural Advertising Program (also called the Ad Choices Program) run by the Digital Advertising Alliance of Canada (DAAC). Companies who actively participate in online behavioural advertising are encouraged to find out more about the program, register, and also donate inventory towards this awareness campaign.

The campaign’s creative aims to educate consumers about what online behavioural advertising is, how it is used, and how to opt-out if they so choose. Visit the URL below to receive the creatives for this campaign:

Ad Choices Inventory Submission Form

* If your organization would like to be added to this list, please contact us.