A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.
Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.
Search is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year, then look no further. The Search Trends seminar will showcase the latest insights, and innovations within search.
Read MoreDigital Out of Home (DOOH) is everywhere you look. It’s the digital billboard you see as you drive along the highway or walk through Yonge and Dundas square, it’s the in mall, at the arena and even in the washroom but how much do you know about how it is bought and sold?
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