Currently brand safety is top of mind for advertisers. To help buyers feel more secure when buying digital media IAB Canada has committed to providing support by offering a special workshop series entitled Brand Safety for Digital Buyers.
The workshop will outline the key issues affecting the supply chain and review best practices for brand safe media execution. We will cover some of the technical requirements that agencies and marketers should be looking for from their ad tech vendors as standard best practice to create a safe buying environment and share tactical process practices that can be implemented right away to ensure brand safety is being addressed across the entire organization.
Finally, the workshop will provide hands-on training on the technical implementation of brand safety features in the field. We will cover the most popular platforms to provide participants with confidence in execution immediately following the session.
The workshops will be held at the IAB Canada office and space is limited, register today to secure a seat!
Who Should Attend?
This workshop is designed for digital media buyers, planners, marketers and ad operations professionals. It will be of value for anyone who is responsible managing digital media.
What Will You Learn?
Practical things you can do to immediately provide your brand with better protection against unwanted digital media placements.