Course Description

Now more than ever, ad operations leaders need to work intelligently in order to make campaigns run efficiently. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, up-to-date knowledge is absolutely necessary.

Deepen your working knowledge of digital ad operations and get prepared to take the Digital Ad Operations Certification (DAOC) exam with IAB Canada.

What You’ll Learn

Throughout the course we will cover all key aspects of the ad operations role:

  • Executing Campaign Launch
  • Managing Live Campaigns
  • Managing Emerging Technologies
  • Creating, Maintaining, Documenting Product Offerings
  • Managing Incidents
  • Inventory Management and Integrity
  • Managing Client and Partner Relationships

Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.


Jennifer Chan, Director of Digital Ad Operations at Rogers Media and IAB Canada Ad Ops Committee Co-Chair

Who Should Attend?

This course is designed for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam or for those who are looking to deepen their knowledge of ad operations.

Many of the subjects discussed in this course are intermediate/advanced, it is therefore recommended you have at least 1 year of experience in digital media and/or ad operations before attending.

If you are interested in writing the DAOC exam please review the eligibility criteria.


  • Jennifer was great, very knowledgeable and answered basic & complicated questions. – Anonymous
  • Great experienced instructor with good insight into industry and best practices. – Anonymous

Dates and Locations

TorontoApr 15, 201910:00 am – 5:00 pmEnglishInnocean Worldwide Canada office720 King Street West, Suite 505
TorontoSep 19, 201910:00 am – 5:00 pmEnglishIAB Canada Office111 Peter Street, Suite 406B

If you wish to take this course remotely, please contact us at

***DISCLAIMER: Please note, course END timES may vary***


  • Course includes a break for the provided lunch.


1.0 - Planning and Executing Campaigns

  1. 1.1: Defining Campaign Goals
  2. 1.2: Identifying Execution Strategies
  3. 1.3: Creative Strategy Considerations
  4. 1.4: VAST, VPAID and MRAID

2.0 - Media Buying and Selling

  1. 2.1: The RFP
  2. 2.2: Inventory Forecasting
  3. 2.3: Where Programmatic Fits
  4. 2.4: Publisher Workflow
  5. 2.5: Creative delivery from agency side
  6. 2.6: Review Media Plan
  7. 2.7: Implementing Conversion Tags
  8. 2.8: Implement Creative Assets
  9. 2.9: Vendor QA Check
  10. 2.10: Verifying Successful Launch

3.0 - Managing Live Campaigns

  1. 3.1: Defining Monitoring or Alerting Requirements
  2. 3.2: Media Metrics
  3. 3.3: Troubleshooting Live Issues
  4. 3.4: Optimizing Campaigns
  5. 3.5: Campaign Reports
  6. 3.6: Discrepancies

4.0 - Managing Incidents

  1. 4.1: Diagnosing Issues
  2. 4.2: Communications Procedure
  3. 4.3: Provide Feedback to Vendors

5.0 - Managing Emerging Technologies

  1. 5.1: Evaluating Opportunities
  2. 5.2: Testing

6.0 - Ad Technology Platforms

  1. 6.1: Publisher and Agency Ad Ops Stacks
  2. 6.2: Creating Order Management Systems
  3. 6.3: Network Architecture
  4. 6.4: Anatomy of Site Ad Tag
  5. 6.5: Technical Integrations

7.0 - Managing Client and Partner Relationships

  1. 7.1: Assessing Feasibility
  2. 7.2: 3rd Party Integrations

Course Policies


If an attendee cancels his or her registration more than 14 days before the date of the course, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that IAB Canada needs to cancel any course(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course.  Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.


All printed materials provided by IAB Canada are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).