New for 2020!

Streaming services and podcasts have been growing in popularity over the past few years however, thanks to the increasingly connected lives of consumers, it has now become mainstream and shows no signs of slowing down. In fact, 36% of Canadian adults 18+ have listened to a podcast in the past month and nearly 60% have listened to music online.

To help advertisers take full advantage of this captive audience we’ve designed an all new half-day workshop that will showcase all of the opportunities that exist for advertisers in digital audio and cover everything you need to know to get starting in building Audio advertising campaigns today!

Topics Covered

  • How to develop a digital audio marketing strategy
  • Digital audio ad units and targeting options
  • How digital audio is bought and sold
  • Tracking digital audio and measuring campaign success
  • Digital audio creative best practices

Dates and Locations

TorontoMay 12, 20201:00 pm – 5:00 pmEnglishRemote Only
TorontoOct 9, 20201:00 pm – 5:00 pmEnglishIAB Canada


  • Course includes a break for the provided lunch.
  • Please note, course end times may vary.

Course Policies


If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, workshop or seminar(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.


All printed materials provided by IAB Canada are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).