Course Description

NEW FOR 2017!

Perfect for those who are looking to get their Digital Data Solutions Certification (DDSC) or for those who are interested in deepening their knowledge of the data landscape in Canada. This one-day course will help you gain a new understanding of how to establish data policies, manage data supply, create data products and activate data integrations.

What You’ll Learn

Throughout the day we will cover the four main education pillars as outlined in the DDSC exam blueprint:

1) Establishing Data Policies
2) Managing the Data Supply
3) Creating Data Products
4) Activating Data Integrations

Attendees will come away with an elevated knowledge of data solutions and have a higher chance of success when they sit for the DDSC exam.

This class counts as 8 hours of training credits towards qualifying to take the exam and 8 hours of re-certification credits.

Who Should Attend?

This course is designed for digital experts who are preparing to sit for the exam or for those who are looking to deepen their understanding of the digital marketing data landscape.

  • The DDS certification is designed for individuals from all aspects of the ecosystem including: Publishers, Agencies, Brands, Trading Desks and Exchanges.
  • It is recommended that you have a good understanding of digital marketing before attending this course.
  • To see if you are eligible to write the DDSC exam please review the eligibility criteria.

Dates and Locations

TorontoOct 6, 201710:00 am – 5:00 pmEnglishIAB Canada Office2 St. Clair Ave West, Suite 602
MontrealNov 15, 201710:00 am – 5:00 pmEnglishMediative1751 Rue Richardson #7300, Montréal


  • Course includes a break for the provided lunch.


1.0 - Key Concepts & Definitions

  1. 1.1: The Data Ecosystem
  2. 1.2: How data is generated, collected, and used
    • Structured Query Language (SQL)/NoSQL
    • User ID and Attributes
    • Cookies and Mobile Tracking
    • Ad Tags
  3. 1.3: Data Sources & Types
  4. 1.4: Traditional vs. Programmatic Negotiations
  5. 1.5: Standard success metrics and pricing models

2.0 - Establishing Data Policies

  1. 2.1: The data policy creation process
  2. 2.2: Digital advertising privacy standards
  3. 2.3: Obtaining and Maintaining Compliance

3.0 - Creating Data Solutions

  1. 3.1: Evaluating Data Opportunities
  2. 3.2: Define Product Requirements and Success Criteria

4.0 - Integrating 1st and 3rd Party Data

  1. 4.1: Evaluating and Selecting Data Sources
  2. 4.2: Data Transfer Procedures
  3. 4.3: APIs, Web Services and SDKs
  4. 4.4: ID Synch
  5. 4.5: Data Taxonomies

5.0 - Managing Partner Relationships

  1. 5.1: Selecting Data Partners
  2. 5.2: Negotiating Contracts
  3. 5.3: Reporting on Data Use

6.0 - Managing Data Supply

  1. 6.1: Monitoring data integrations including discrepancy management and fraud detection
  2. 6.2: Documenting bugs, workarounds, and enhancement requests
  3. 6.3: Creating case studies
  4. 6.4: Monitoring and Optimizing Profit and Loss

7.0 - Review and Q&A

  1. 7.1: Review of what was discussed
  2. 7.2: Attendee discussion and Q&A

Educational Approach

This course is presented in-person by the instructor.

Course Policies


If an attendee cancels his or her registration more than 14 days before the date of the course, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that IAB Canada needs to cancel any course(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.


The course materials (both printed and digital copy) provided by IAB Canada is meant for the exclusive use of the individual attendee, and no portion of any of the materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the course(s).