NEW FOR 2017!
The Digital Media Buying and Planning course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.
Get prepared to take the Digital Buyer and Planner Certification exam with help from IAB, the authority on the exam.
What You’ll Learn
Throughout the day we will review the entire media buying and planning process from start to finish with group discussions throughout.
- Collaborating on Campaign Briefs
- Creating Media Strategies
- Developing Digital Media Plans
- Executing Campaigns
- Managing Campaigns
- Educating Stakeholders
Kelly Sanderson, Director of Education at IAB Canada
Who Should Attend?
This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the Digital Media Buying and Planning exam or who have at least one year digital buying and planning work experience.
This includes media professionals working in media roles related to buying, planning, strategy, and analytics.